Website strategy draft

Tuesday, December 22, 2009 · Posted in Marketing

Make a strategy
- Exploration of the present situation: Define your market and what you provide. Define your target audience. Competition environment, STEP analysis. The technical and content audit of your current website.
- Fix your goals, define the strategy
- Creative concept
- Operative plans

Recruit new visitors
- Off-line advertising
- On-line advertising
- Link building
- Search Engine Optimization

Rising of interest and maintenance – CONTENT, CONTENT, CONTENT
- Avoid the meaningless texts
- Do not talk about yourself, but for what the visitors are looking
- Announce accurate and fresh informations, generate new content regularly
- Make useful contents and studies
- Use the meta data (like keywords, descriptions)
- Give functions to posts, comments and rates, because others good opinion will generate customers
- Clear navigation; use highlighting, search and comparison techniques
- Uniform, beautiful typography, design
- Avoid the unnecessary Flash elements

Watching the conversion goals
Use metrics:
- Web traffic
- Posts, comments, rates
- Registrations
- RSS subscribers
anything, which you can measure

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